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In re Vox Populi Registry Ltd.

25 F.4th 1348 (2022)

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In re Vox Populi Registry Ltd.

United States Court of Appeals for the Federal Circuit
25 F.4th 1348 (2022)

  • Written by Philip Glass, JD

Facts

Vox Populi Registry Ltd. (Vox) (plaintiff) applied for registration of its .SUCKS domain-name extension as a trademark. The trademark examining attorney denied the design’s registrability, holding that the uniformity of the letters’ height, width, and type font conjured up an image of a vintage and outmoded era of the World Wide Web but fell short of establishing brand uniqueness. Vox appealed to the Trademark Trial and Appeal Board (board). The board determined that the stylization of .SUCKS failed to produce a commercial impression and lacked indicia of source identification. Thus, the board affirmed the registration denial, and Vox appealed to the United States Court of Appeals for the Federal Circuit.

Rule of Law

Issue

Holding and Reasoning (Dyk, J.)

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