A few months before his twenty-first birthday, Steven Keifer (plaintiff) purchased a vehicle from Fred Howe Motors, Inc. (defendant) (Howe Motors). At the time, Kiefer was a working father and husband, and the legal age of majority in Wisconsin was twenty-one. Upon having problems with the car, Keifer attempted to return the car to Howe Motors. Keifer then sued Howe Motors for the sale price of the car. Judgment was entered for Kiefer and Howe Motors appealed.