Quimbee logo
DMCA.com Protection Status
From our private database of 19,800+ case briefs...

Moseley v. V Secret Catalogue, Inc.

United States Supreme Court
537 U.S. 418 (2003)


Victor and Cathy Moseley (defendants) owned Victor’s Secret, a small retail store engaged in the sale of women’s lingerie. V Secret Catalogue, Inc. (V Secret) (plaintiff) is comprised of affiliated corporations that own the Victoria’s Secret trademark. Victoria’s Secret is a large and reputable retail chain also engaged in the sale of women’s lingerie. In February 1998, the Moseleys advertised the grand opening of their store to residents of a military installation. An army colonel saw the ad and was offended by the Moseleys’ use of a name so similar to Victoria’s Secret. He therefore forwarded the ad to V Secret. V Secret’s attorney contacted the Moseleys, stating that the similarity in the names would likely lead to confusion and would dilute the distinctiveness of Victoria Secret’s mark. The attorney requested that the Moseleys discontinue the use of their name. In response, the Moseleys changed the name of their store to Victor’s Little Secret. Dissatisfied with the change, V Secret brought suit in District Court. The District Court ruled in favor of V Secret. The Court of Appeals affirmed.

Rule of Law


Holding and Reasoning (Stevens, J.)

What to do next…

  1. Unlock this case brief with a free (no-commitment) trial membership of Quimbee.

    You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 510,000 law students since 2011. Some law schools—such as Yale, Vanderbilt, Berkeley, and the University of Illinois—even subscribe directly to Quimbee for all their law students. Read our student testimonials.

  2. Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.

    Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students. Read more about Quimbee.

Here's why 510,000 law students have relied on our case briefs:

  • Written by law professors and practitioners, not other law students. 19,800 briefs, keyed to 985 casebooks. Top-notch customer support.
  • The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
  • Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
  • Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.

Questions & Answers

Have a question about this case?

Sign up for a free 7-day trial and ask it

Sign up for a FREE 7-day trial