My-T-Fine Corporation v. Samuels
United States Court of Appeals for the Second Circuit
69 F.2d 76 (1934)

- Written by Sarah Holley, JD
Facts
My-T-Fine (plaintiff) sold pudding in a small cardboard box under the name My-T-Fine. The box was green, with red stripes around all of the edges, the name and a white chevron printed on the front, and directions for use printed on the back. Since it began selling pudding in 1929, My-T-Fine’s sales had grown to over one million, and its pudding had become known throughout the United States. Later, Samuels (defendant) started selling a similar pudding product in a similar cardboard box under the name Velmo. Samuel’s box was the same shade of green as My-T-Fine’s box, had red stripes around all of the edges of about the same width as My-T-Fine’s box, had its name and a black chevron printed on the front, and directions for use printed on the back, which had been copied verbatim from My-T-Fine’s box. My-T-Fine thereafter brought suit for trade-dress infringement and moved for a preliminary injunction. Finding that there were not enough similarities between the boxes, the district court denied My-T-Fine’s motion. My-T-Fine appealed.
Rule of Law
Issue
Holding and Reasoning (Hand, J.)
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