National Association for Healthcare Communications, Inc. v. Central Arkansas Area Agency on Aging, Inc.
United States Court of Appeals for the Eighth Circuit
257 F.3d 732 (2001)
The National Association for Healthcare Communications, Inc. (Healthcom) (plaintiff) provided emergency-response services. Healthcom marketed its services under the mark “CareLink.” Beginning in 1992, Healthcom marketed its CareLink services in Arkansas. However, from 1992 through late 1995, Healthcom only made one sale in Arkansas. Then, between late 1995 and July 1999, Healthcom acquired 350 subscribers in Arkansas. Without any knowledge of Healthcom’s CareLink mark, in early 1995, the Central Arkansas Area Agency on Aging, Inc. (Central Arkansas) (defendant) registered the CareLink mark with the Arkansas Secretary of State and began using the mark. Healthcom had no clients in the six-county region of Arkansas where Central Arkansas operated. In late 1995, Healthcom and Central Arkansas became aware of each other’s use of the CareLink mark. Healthcom then sued Central Arkansas for trademark infringement. Both Healthcom and Central Arkansas claimed the other party should stop using the CareLink mark. The district court ruled that Central Arkansas held prior ownership rights to the CareLink mark in the six-county area because Central Arkansas had used the mark there for business. Additionally, because Central Arkansas had registered the CareLink mark with the state of Arkansas, the district court held that Healthcom could not use the CareLink mark anywhere in Arkansas. Healthcom appealed.
Rule of Law
Holding and Reasoning (Loken, J.)
What to do next…
Unlock this case brief with a free (no-commitment) trial membership of Quimbee.
You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 97,000 law students since 2011. Some law schools—such as Yale, Vanderbilt, Berkeley, and the University of Illinois—even subscribe directly to Quimbee for all their law students. Read our student testimonials.
Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.
Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students. Read more about Quimbee.
Here's why 174,000 law students have relied on our case briefs:
- Written by law professors and practitioners, not other law students. 14,000 briefs, keyed to 188 casebooks. Top-notch customer support.
- The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
- Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
- Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.