Lowell and Maurice Spiess (plaintiffs) agreed to buy Jameson’s Wilderness Resort from William and John Carlos Brandt (defendants) for $95,000. The Spiesses made an initial offer of $90,000 after their first conversation with the Brandts, during which William Brandt had indicated his expectation that the future prospects of the resort were good. During subsequent negotiations, the Brandts asked for $100,000 for the resort. The Spiesses asked how long it would take them to recoup that money and the Brandts responded that it would take about five years. The Brandts also stated that they made “good money” owning the resort. In actuality, the Brandts lost money each year they operated the resort. The parties eventually settled upon the sale price of $95,000. About six months after the purchase, the Spiesses brought suit for rescission of the contract on account of the Brandts’ fraudulent misrepresentation regarding the resort’s profitability. The trial court ruled in favor of the Spiesses and rescinded the contract. The Brandts appealed.