Logourl black
From our private database of 14,000+ case briefs...

Toney v. L'Oreal USA, Inc.

United States Court of Appeals for the Seventh Circuit
400 F.3d 905 (2005)


Facts

June Toney (plaintiff) was a model who contracted to pose for print advertisements for a product line belonging to Johnson Products Company (Johnson) (defendant). As a condition of the initial contract, Toney authorized Johnson to use her likeness in advertisements and on the product line’s packaging for a specified period of years. Toney asserted that Johnson continued to use her likeness on packaging and in advertisements after the contractually authorized period. Toney filed a complaint in state court, alleging violations of the Illinois Right of Publicity Act (IRPA). The IRPA grants all individuals the right to control how and whether others use their identities, including their names and likenesses, for commercial purposes. The district court granted Johnson’s motion to dismiss after concluding that the IRPA was preempted by the Copyright Act. Toney appealed the decision.

Rule of Law

The rule of law is the black letter law upon which the court rested its decision.

To access this section, please start your free trial or log in.

Issue

The issue section includes the dispositive legal issue in the case phrased as a question.

To access this section, please start your free trial or log in.

Holding and Reasoning (Kanne, J.)

The holding and reasoning section includes:

  • A “yes” or “no” answer to the question framed in the issue section;
  • A summary of the majority or plurality opinion, using the CREAC method; and
  • The procedural disposition (e.g. reversed and remanded, affirmed, etc.).

To access this section, please start your free trial or log in.

What to do next…

  1. Unlock this case brief with a free (no-commitment) trial membership of Quimbee.

    You’ll be in good company: Quimbee is one of the most widely used and trusted sites for law students, serving more than 97,000 law students since 2011. Some law schools—such as Yale, Vanderbilt, Berkeley, and the University of Illinois—even subscribe directly to Quimbee for all their law students. Read our student testimonials.

  2. Learn more about Quimbee’s unique (and proven) approach to achieving great grades at law school.

    Quimbee is a company hell-bent on one thing: helping you get an “A” in every course you take in law school, so you can graduate at the top of your class and get a high-paying law job. We’re not just a study aid for law students; we’re the study aid for law students. Read more about Quimbee.

Here's why 175,000 law students have relied on our case briefs:

  • Written by law professors and practitioners, not other law students. 14,000 briefs, keyed to 188 casebooks. Top-notch customer support.
  • The right amount of information, includes the facts, issues, rule of law, holding and reasoning, and any concurrences and dissents.
  • Access in your classes, works on your mobile and tablet. Massive library of related video lessons and high quality multiple-choice questions.
  • Easy to use, uniform format for every case brief. Written in plain English, not in legalese. Our briefs summarize and simplify; they don’t just repeat the court’s language.