Learn about the optional trademark registration process and its advantages.
Trademark registration is entirely optional. A user doesn’t have to register to have exclusive rights in the mark. However, registration provides a trademark owner with significant benefits.
I. The Trademark Registration Process
Trademark users can register a mark at the state or federal level. Because most users operate across state borders, federal registration is much more common than state registration. The United States Patent and Trademark Office, or PTO, administers the federal trademark...