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Booking.com B.V. v. Matal
United States District Court for the Eastern District of Virginia
278 F. Supp. 3d 891 (2017)
Booking.com B.V. (plaintiff), an online travel services and hotel reservations company, filed four trademark applications, one for the word mark “BOOKING.COM” and three for graphic depictions of the mark. The Trademark Trial and Appeal Board (TTAB) of the United States Patent and Trademark Office (USPTO) denied the applications, on the grounds that the mark was ineligible for registration because it was generic for the services the company offered or, alternatively, was merely descriptive and lacked acquired distinctiveness. Booking.com filed a civil action against the USPTO director and the USPTO challenging the denial of registration.
Rule of Law
Holding and Reasoning (Brinkema, J.)
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