Logourl black

Acquired Distinctiveness


Also known as secondary meaning, a mark has acquired distinctiveness if consumers identify the mark with a particular business and not just the type of product. Acquired distinctiveness may be demonstrated by proof of substantially exclusive and continuous use of the mark in commerce for five years.

Related Rules [?]

The related rules section is for members only and includes a compilation of all the rules of law in Quimbee's database relating to this key term.

To access the related rules, please start your free trial or log in.