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Williams v. Gerber Products Co.

United States Court of Appeals for the Ninth Circuit
552 F.3d 934 (2008)

Facts

Gerber Products Co. (Gerber) (defendant) sold a product called Fruit Juice Snacks. The Fruit Juice Snacks’ packaging featured pictures of various fruits. The packaging stated that the product was made “with real fruit juice and other all natural ingredients.” The packaging also referred to the product as “nutritious” and “naturally flavored.” Nakia Williams and other parents of small children (plaintiffs) filed a class action suit against Gerber, alleging various causes of action challenging the Fruit Juice Snacks packaging, including claims under California’s Unfair Competition Law and Consumer Legal Remedies Act. Gerber moved to dismiss Williams’s complaint. The district court dismissed Williams’s claims under the California Unfair Competition Law and Consumer Legal Remedies Act. The district court held that the packaging was not misleading or deceptive based on an examination of the packaging. The district court held that no reasonable consumer could be misled by the packaging because the ingredients were listed accurately on the back of the packaging. Williams appealed.

Rule of Law

Issue

Holding and Reasoning (Pregerson, J.)

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