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Evolving Name, Image, and Likeness Laws

Learn about how Name, Image, and Likeness laws have evolved over time and Name, Image, and Likeness collectives.


Before social media, there were fewer opportunities for a person to profit from his or her name, image, and likeness, known as NIL, particularly for student athletes who may have only been regionally famous. Social media made it easier for athletes to earn money from marketing their NIL by allowing athletes to develop a personal brand and create sponsored social media posts. But, prior to 2021, the NCAA prohibited student athletes from profiting off of their NIL in any form, including social...